A complicated marketplace, organised around the people who use it.
TradeKaiju does a lot at once: a verified-supplier marketplace, sourcing requests, live commodity data and sector reports, for buyers, suppliers and agencies in one place. All of that range was reaching users at the same time.
What we chose, and why.
Make the brand as serious as the trades.
A rebrand for a more credible, market-facing posture, so the platform holds up in front of buyers placing high-value orders.
Rebuild the structure before the screens.
How suppliers, products, sourcing and market intelligence relate to each other was reworked, twice, as the business grew.
Redesign the core flows around that structure.
With the parts given clear edges, the main journeys were redesigned so buyers and suppliers can find each other and act.
Three kinds of user, one marketplace.
Each participant got a home built around what they need from a trade.
The parts of the platform.
What followed
“They brought precision and creativity to every meeting and delivered exactly what we needed. Incredible experience!”
The same people, from the first call to launch.
