Family fintech & education
Earlybean
How do you give a child independence without taking control away from the parent?
A connected product system for parent and child experiences, designed around different permissions, goals and trust levels.
Product strategy · UX & UI · Multi-user systems · Fintech
Outcome
One product system that gives the child room to act and the parent a reason to relax.
Challenge
Earlybean has to satisfy two very different users at once — a parent who wants control and a child who wants independence — across more than one app. Each redesign had to keep both sides usable as the product grew into merchant and school-facing tools.
Approach
We re-architected and redesigned the parent and child apps across several releases, and designed new products for merchants and school management — holding one coherent experience across all of them.
Deliverables
Product experience direction, multi-app UX and interface design, and new product design for the merchant and school platforms.
Product and conversion
“People are interested, but the experience is leaking users.”
Usually starts as a Build Engagement, from $6,000.