Family Fintech

Earlybean

Product Strategy, Multi-app UX, New Product Design

Outcome

A connected set of apps where parents stay in control and children build real money habits, with room for the product to keep expanding.

Challenge

Earlybean has to satisfy two very different users at once — a parent who wants control and a child who wants independence — across more than one app. Each redesign had to keep both sides usable as the product grew into merchant and school-facing tools.

Approach

We re-architected and redesigned the parent and child apps across several releases, and designed new products for merchants and school management — holding one coherent experience across all of them.

Deliverables

Product experience direction, multi-app UX and interface design, and new product design for the merchant and school platforms.

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