We make complicated businesses make sense.
A senior-led brand and product studio in Lagos, working across Africa, the UK, and the Gulf. We've rebuilt a commodity-trade platform, designed fintech for families, and branded logistics infrastructure used by some of Nigeria's largest manufacturers.
When a business is hard to explain, that's usually where we come in. If your product, brand, or market position has outgrown how it currently looks, we're a good fit.
Lagos, Nigeria · Est. 2024
Product · Brand · Web · Campaign · Digital Systems
Selected work across commodity trade, family fintech, logistics, technical education, and consulting — in Nigeria, the UK, and the Gulf.
Complex businesses need simpler ways in.
We help teams turn complicated offers, products, and stakeholder journeys into clearer brands, better product experiences, and sharper market-facing communication.
The offer is hard to explain
The business is strong, but the story takes too long to understand.
The product feels harder than it should
Users, buyers, or stakeholders can see the promise, but the experience creates extra friction.
The market story is fragmented
Identity, product, web, content, and campaign work are not reinforcing the same direction.
Selected work
Proof, not decoration.
Commodity Trade
TradeKaiju
Rebrand, Product Re-architecture, Product Redesign
A sharper identity and a product structure that lets buyers and suppliers find each other and act, without getting lost in everything the platform can do.
Family Fintech
Earlybean
Product Strategy, Multi-app UX, New Product Design
A connected set of apps where parents stay in control and children build real money habits, with room for the product to keep expanding.
Fashion & Luxury
Ann Cranberry Couture
Brand Identity · Visual Language · Naming
A refined, monogram-anchored identity that conveys couture craft without cliché.
Logistics
Haul247
Branding, Website Design, Website Development
A brand and site that present Haul247 as the serious infrastructure partner its client list already says it is.
Consumer
OUI
Details coming soon.
Workforce & Skills
Kalvia
Brand System · Visual Identity · Design System
An identity that reads as credible and established before the institution has opened its doors.
Uru
Details coming soon.
Consulting
Stratfortis
Brand & Messaging · Website Design & Build · Content Structure
A leaner, more credible presence aimed squarely at premium and institutional buyers.
Agritech
Farmkart
Details coming soon.
We make brand, product, web, and campaign work easier to understand.
Senior-led strategy and design for businesses working across Africa, the UK, and the Gulf.
Product & Experience
We design digital products people can actually use — the structure underneath as much as the screens on top. Usually for platforms doing something genuinely complicated, where the real work is making it feel simple.
Brand & Market Systems
Positioning, identity, and the language a business uses to explain itself — built to read as credible to the people deciding whether to trust you.
Web & Digital Delivery
Websites that do a job, not just look the part — designed and built. Framer, Webflow, or custom, with the content structure and handoff sorted properly.
Campaign & Content Systems
Campaigns, decks, and content for the moments that matter — a launch, a raise, a summit — built so your team can keep using the system after we've gone.
Senior thinking first. Considered execution second. Measurable outcomes throughout.
Understand
We start with your business, not your brief — the commercial context, the users, what already exists, and what's actually in the way. We'd rather spend the time here than design from a guess.
Frame
Before any design, we agree the positioning, product logic, and structure the work has to hold. You sign off on the thinking, then we build on it.
Design
We design the identity, product, site, or campaign as a system — with enough structure that your team can use it without us in the room.
Deliver
We build it, support your build, or hand it over clean — with the files, the rationale, and the QA needed to keep the system intact.
Evolve
We come back to what the market or product needs next and refine it, without losing the thread that made it work.
Senior-led, small by design.
Strategy, design, delivery, and client direction stay close to the senior people responsible for the work.
Tomiwa Ogunmodede
Founder · Design & Product
Tomiwa leads the studio's brand and product work and the thinking behind it.
He's contributed to work for global brands including Lufthansa and Waitrose, bringing that standard of craft into our client work today.
LinkedIn
Adejoke Adedapo
Partner · Business & Operations
Adejoke runs the studio's client relationships and delivery.
She's worked extensively in traditional banking, media and PR - and brings that wide range of expertise to bear in client engagement.
LinkedIn
Balogun Abiodun
Engineering Lead
Balogun connects design to working software.
He's built multiple enterprise level software across education, financial services, lifestyle-tech and medtech.
LinkedInWe work best with product teams, founders, institutions, consultants, and growth teams building across Africa, the UK, and the Gulf.
Tell us what you’re building.
Send us the business, product, institution, campaign, or website you are trying to make easier to understand. We’ll review the context and let you know whether Neustack is the right fit.
We’ll only use this to respond to your note. No mailing list. No spam.
Adejoke reads every enquiry herself and replies within two working days.