Workforce & Skills
Kalvia
Kalvia
Outcome
An identity that reads as credible and established before the institution has opened its doors.
Challenge
A new institution has no track record to trade on, so the identity has to do the work — signalling rigour and permanence from day one, in a category where most brands look informal.
Approach
We built the identity on restraint. The mark's geometry carries the institution's idea of staged progression; an institutional palette and typographic system sit around it; and the whole thing was made to hold up from a signboard to an app screen.
Deliverables
Brandmark and wordmark, colour and typography system, icon direction, application and UI direction, and launch materials.
Results
Launched to initial employer partners within 6 weeks of brand delivery. Founder reported consistent feedback: "this looks serious" — which was the brief.
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