Before anyone sends you a WhatsApp message, books a call or asks for a quote, they've already formed a view: can they find you, do they understand what you sell, do they trust you, and do they know how to buy? Business Check shows you part of the evidence behind that view: what the public pages our checker can inspect confirm about you, and what they leave unanswered, with a source for every line.
It starts with who you are
You tell us the business name and where it lives: a website, an Instagram handle, a WhatsApp number, or any mix. Before reading anything, we confirm identity. If your site links to your Instagram, we say so. If a name matches more than one business, we ask which one is yours. Nothing is assessed until you've confirmed it's you, and the report shows what the match was based on.
Then it reads what's public, and only what's allowed
We fetch your homepage and a handful of the pages a buyer would open next, your sitemap and your structured data: up to 14 requests and 2 MB per check. Every source in the report carries its address, the time we read it and whether the read worked.
We respect each site's robots.txt, including yours. Instagram's and WhatsApp's robots.txt files prohibit automated collection, so our checker doesn't read them. They appear in your report as unsupported, with the policy cited. That has a cost we'd rather name than hide: if your prices, menu, delivery areas or replies exist only on those platforms, our check can't see them, and its findings say so.
Findings come from rules first
Each finding comes from a versioned, deterministic rule (this release: bc-2026-10-23.2) across nine areas: identity, presence, access, offer, contact, location, links, freshness and structure. They're the things that make a buyer hesitate:
- Does the homepage use the name people actually search for?
- Is there one sentence that says what you do, in text a crawler can read?
- Can someone see every way to reach you, and do the site's WhatsApp links go to the number you gave us?
- Do your site and your Instagram link to each other?
- Is there a current update, or does the footer still say 2022?
Then six questions every buyer asks before committing: what do you sell, what does it cost, how do I order, where are you, how fast do you reply, and can I see proof. For each, the report shows whether a public page answers it, and which one.
AI interprets; it doesn't invent
Where there's enough readable text, a language model (GLM-4.7-Flash, through Cloudflare Workers AI) reads the same retrieved pages and adds interpretation. It's held to a fixed schema and to the evidence: page text goes in as data, never as instructions, and every interpreted line is labelled as interpreted and cites its page. If the model fails or there's nothing to read, the rule-based findings still stand and the report says the interpretation wasn't available.
We don't claim any assistant recommended you, or that one would. This is an assessment of public evidence, not a test of what ChatGPT says today.
A real example: us
We ran it on ourselves. The first finding:
Your homepage doesn't use the name "Neustack Studio". The homepage calls itself "Neustack — Brand, Product, Growth & Build for Technology Companies" (page title). Someone searching for "Neustack Studio" has to guess that this is the same business. First action: Put "Neustack Studio" in your page title.
It's small, it's specific, and it's the kind of gap that's invisible from the inside. The same run also noticed we offer no phone or WhatsApp line. That's an optional channel, not a missing door: buyers reach us through the brief form, a Fit Call booking and email, and the report now says exactly that. We'll add a studio WhatsApp line when there's someone whose job it is to answer it.
What we got wrong, and fixed
We checked every report against the pages it cited. The first review found ten mistakes in our own rules and in the model's wording, and release testing found three more. Mular's report said it had no WhatsApp number, when mular.co has a "Speak to someone (WhatsApp)" link. It treated a timestamp inside a product screenshot as published opening hours. It said nothing in the site's structured data described the company, when the app's markup names Mular as its provider, with the Yaba address and support email. OUI Life Corp's report said there was no way to order, when ouilife.co has a "Start a project" brief. And the model raised "unanswered" questions that the pages it quoted had already answered. All of them are fixed, and the rules are versioned, so every report says which version produced it.
A named example
OUI Life Corp (ouilife.co): phone, email and a "Start a project" brief are all published, so buyers can reach it three ways. The question nothing we read answers is how fast a brief gets a reply: the site says "every brief is acknowledged", but not when. A WhatsApp click-to-chat link beside the phone number would be an optional extra channel.
A business that only exists on Instagram
One of the first checks was a Lagos cake business with a loyal Instagram following and press coverage, and no website. Here's what the check could honestly say. None of the four likely web addresses belongs to it. Its prices, delivery areas and ordering process appear to live on Instagram and WhatsApp, which our checker doesn't read, so nothing it could read answers those questions. The first action isn't "build a website". It's to put the essentials somewhere public and readable: a Google Business Profile, a page of its own, or a directory listing, with the menu and prices, order lead time, delivery areas and fees, and its WhatsApp click-to-chat link. Then link that from the Instagram bio.
If you live on Instagram and WhatsApp
Many businesses sell entirely through a profile and a chat, and for people who already follow you that works. The question the report answers is narrower: what can our checker confirm from public, readable sources? When the answer is "very little", the report says so plainly and gives you three things. The simplest ways to publish your essentials somewhere readable, chosen for your kind of business: a Google Business Profile, a listing, a single page you own, or a WhatsApp Business catalogue. A website is one option, not a requirement. If you want a domain, whether your name's .com is registered; that only means nobody holds it, not that the name is cleared or right for you. The exact WhatsApp click-to-chat link for the number you gave us, with a ready-made first message. And the buyer questions nothing we could read answers (price, delivery, how to order), so you can write those answers once and reuse them. We never open your profile to do it.
What you get
The check shows you source coverage and the most important finding for free. Your email unlocks the full report (every finding with its sources, conflicts, unanswered buyer questions and prioritised actions) and sends you a private link. Nothing else: no newsletter unless you tick it, no sales follow-up unless you ask.
If you want to work through it together, there's a 20-minute call. If you want it fixed, that's what we do.