Resources
Free tools for working out what to do next.
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01Tools
Each one is useful on its own.
None of them asks for an email before showing you a result.
Use it whenSomething isn’t working and you can’t tell which part.
What you getA score for each area, the one holding you back most, and what to do first.
Open4 minUse it whenYou know what to change and want to know if it’s worth doing now.
What you getA yearly figure from your own numbers, and how we got it.
Open1 minUse it whenYou want an outside read on how your brand looks to a stranger.
What you getFive scores, evidence from your own pages and three changes to make.
OpenSoonUse it whenYou’re designing for African users and the usual icon sets don’t fit.
What you getA free, open-source icon set you can use in any project.
OpenFree02Opportunity calculator
Is it worth doing now?
Put in your own numbers. The calculation is shown under every result, and the answer is a scenario, not a promise.
What would the change give you?
People who visit a monthSite, app or store
20,000
Become customers nowYour current conversion
2.00%
What a customer is worthRevenue in their first year
$120
Improvement you expectPercentage points
+0.50
Added revenue a year$144,000About 100 more people a month would become customers.
100more customers a month
2.00% → 2.50%conversion
Where to go from hereMular: money movement customers can followWorkTalk it through with us20 min, free →