Find what’s holding the company back.
Do people understand what you do, trust the product, know how to buy it, and can your team ship the fix? Four areas and a score straight away; the full report with the first three actions comes by email.
Two things that shape the recommendation, not the score.
Is it worth doing now?
Size what changing your weakest area could be worth, from your own numbers.
Already know the answer? Skip the check.
Start a project →How it works, if you want the detail.
Four areas, four questions each, scored from 0, clearly broken, to 3, strong and repeatable. Public pricing is deliberately not scored.
Proposition & brand clarity: Can a stranger say what the company does, for whom, and why it matters, and does the company look as credible as what it has built? Product & trust: Can a new user reach value without help, and does the product earn trust at the moments that decide whether they come back? Growth & path to market: Is the audience clear, is there one path from attention to action, and do all the surfaces tell one story? Execution & delivery capacity: Is there one accountable owner, can decisions move without the founder, and can the team ship and measure on a cadence?