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Business Check · free

See what the public evidence actually says about your business.

We read what is public about you: your website, its key pages and structured data, and whether search and AI crawlers may read it. Then we show what a buyer can confirm, where your sources disagree, and what nothing answers.

  1. 01Identify
  2. 02Confirm
  3. 03Inspect
  4. 04Findings

Identify the business

Where can people find you? Pick everything that applies
Where do you sell? We check for local details
Free to run. You see source coverage and your most important finding straight away. Your email unlocks the full report: every finding, conflicts, open questions, a prioritised fix list and citations.
What a buyer types before they buy
is your business legithow do I order from your businessyour business pricesyour business delivery outside Lagos

Buyers, search engines and the tools that answer on their behalf all work from what they can find and verify. When a business is hard to find, hard to understand, or says two different things in two places, the answer comes out vague or wrong. This check reads your public evidence and shows you which.

Only public pages, read the way a well-behaved crawler reads them. Instagram and WhatsApp don’t allow automated reading, so we use the handle and number you give us and check whether your other sources point to them.

01What gets read

Eight places, each with its limits named.

Most businesses are readable in two or three of these. That is usually the whole problem: one source saying one thing, with nothing to confirm it.

Your homepageTitle, summary line, headings, contact details and the text a non-JavaScript reader sees.Read when public
Key pages it links toUp to four: about, contact, products or services, pricing, delivery.Read when public
Structured dataschema.org Organization or LocalBusiness markup: the facts machines read first.Read when present
robots.txtWhether search and AI crawlers are allowed to read you at all. We obey it too.Always checked
SitemapWhen your pages were last updated, as the site itself reports it.Read when present
InstagramInstagram prohibits automated collection, so we never open profiles. We check whether your site links to the handle you give us.Handle only
WhatsAppNever read. We check whether your public pages carry the same number and a click-to-chat link.Number only
Maps, listings and reviewsNamed in every report as not tested, so the coverage is clear.Not tested
02How findings are stated

Six states, and no invented score.

A number out of a hundred would be easier to show and impossible to defend. Every finding carries the state of its evidence and the sources behind it.

VerifiedFound on a public source we read, and consistent wherever else it appears.
Needs attentionFound, but incomplete, contradicted elsewhere, or thin enough to work against you.
Nothing publishedNothing public says either way. Usually the most actionable state on the page.
InaccessibleThe source exists and we were not permitted to read it. Never reported as missing.
Not applicableThis source does not apply to how your business operates, so it is not counted against you.
Not testedOutside what this check inspects. Named rather than quietly skipped.
03When it can’t answer

The honest outcomes.

A check that only works when everything goes right is a demo. These are the five endings we design for, and what each one offers instead.

Nothing published

We found the business, and almost nothing else.

The identifier resolves, but there’s no page you control that anyone can read. This is the most common result for a business that trades through Instagram, WhatsApp and word of mouth, and it is a finding with a clear first step.

What the screen showsThe sources we checked and how each one endedThe questions buyers ask that nothing currently answersA first-source recommendation: the one page that would do the most workNo score and no padding
An empty result is reported as empty, with the step that changes it.
04Questions

How the check works.

Nothing. Running the check and seeing your source coverage and most important finding is free and needs no email. Your email unlocks the full report and sends you a private link to it.

05Alongside thisAll resources →
4 minutesFounder CheckWhere the company is losing time, money or momentum, across proposition, product, growth and delivery.Take the check →1 minuteOpportunity calculatorWhat a clearer funnel is worth, using your own numbers.Run the numbers →MonthlyField NotesWhat we learn building and shipping, written for operators.Subscribe →